Using Research in Animal Advocacy
Welcome to FAST Academy’s “Using Research in Animal Advocacy” course, where you’ll learn how to use research to supercharge your advocacy. I’m Björn Ólafsson, Faunalytics’ Research Liaison, and I know that reading research papers can sometimes feel overwhelming! That's what this course will help you with: understanding where to find data, how to understand it, and most importantly, how to apply it to your advocacy to make your strategies even more impactful. Let’s get started!
About Faunalytics
Faunalytics’ mission is to empower animal advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.
Animals need you, and you need data. We conduct essential research, maintain an online research library, and directly support advocates and organizations in their work to save lives. The range of data we offer helps our movement understand how people think about and respond to advocacy, providing advocates with the best strategies to inspire change for animals.
Björn Jóhann Ólafsson
Research Liaison
About the author
Björn Jóhann Ólafsson started advocating for animals at the ripe age of ten and hasn't stopped since. After studying psychology and human rights at the University of Chicago and the Center for Decision Research, Björn worked in education and science writing. He then investigated animal agriculture as a journalist for Sentient Media and other publications, reporting on greenwashing campaigns, alternative proteins, and animal sentience. Outside of work, Björn is often trail running in the Icelandic highlands or the Spanish Pyrenees, learning more languages, sewing outfits from scratch, or spending time with his two beloved lovebirds.
