Hello everybody, and welcome back to module two. So in our first module, we covered the uses of research, giving a theoretical framework. Now we're going to get a little bit more practical. We're going to talk about how to find research, specifically with Faunalytics, by using our website. 

So first, what do we do? What does Faunalytics even do? Great question. At Faunalytics, we have multiple types of engagement, multiple types of resources that you can engage with. Our first category is our original research. These are studies that we conduct ourselves with our own team of researchers. We have dozens and dozens of dozens of studies that have been forming the movement to make sure we're making the best decisions possible. These studies cover all types of things, all types of interventions, all types of capacity building, all types of decision making. So whatever type of advocate you are, you will find an original study that could help you. 

Our second program is our research library, where we have 1000s of research summaries, videos and visual resources, the original research was done by other individuals, sometimes within the movement, sometimes from outside the movement. But what we do is we take the original research, we summarize it, we make it easier to understand, we add visuals, we make it just basically a little bit easier, so that non researchers, people who don't understand all the complicated jargon can really benefit from it. We also have a dedicated research library that is specific to animal advocacy. This is the largest animal advocacy specific research library that we know of in the whole world. So if you're curious about this kind of stuff, the research library is the place to go, and I'm going to demonstrate how to use it in just a moment. 

And finally, we have research support. So we have one on one support for all animal advocates. This includes how to conduct research. This includes how to understand research. This includes how to find research. We call this our office hours. I myself have office hours as do a number of my colleagues. And if you're ever curious, you can just pop into our office hours and ask these questions one on one, like I mentioned before, I don't bite. My colleagues don't bite. We're here to really support you. That is our entire job. So if you're ever curious, you can just come on and ask us questions. 

In terms of our scope, I did want to mention a few things. Our research library covers ALL types of animals, including farmed animals, chickens, cows, pigs, fishes, wild animals, you know, insects, lions, animals in the savanna, animals in the Arctic, whatever you can think of, companion animals, bodies and birds and cats and dogs, as well as animals in science, animals used for entertainment, anything like that. However, our original research focuses on farmed animals as they are the largest group of exploited animals in the world. 

Finally, our work can benefit all animal advocates, no matter who you are or where you work, whether you're in a spar manual sanctuary, you're a protester, you're a campaigner, you work at diet change, you are working on legislative policy, whatever it happens to be, even if it's not something related to any of these at all. We have something for you. Our library is extremely diverse in the types of studies that we have. 

Okay, so let's jump into it. How can I find resources on Faunalytics? Great question. Okay, so this is the Faunalytics website. We are greeted by this beautiful rooster right here in front with our beautiful slogan, “Animals need you. You need data.” So first, the best way to engage with our website is to use the search function to go through our library like I mentioned before. So I'm going to give an example here. Let's say I'm working on meat reduction, some sort of meat reduction campaign. All I do is search it in.. . . I have a beautiful owl, and then I see 19 different pages of results. I did say this is a large library, which is a great thing, but it also does mean we need to be using some keywords and filters. 

This is something that I think a lot of advocates, when using our work, can make a mistake with. So first of all, I would focus on filtering out the type of animal. So if you're working with a specific category of animal, you can filter through here. So if you're working with meat production, it's probably going to be animals used for food. Then you can select your region or country. This can either be by continent like Africa, by a country like China and stuff like that. So let's, for the sake of this, put Europe. Let's say we're looking for meat reduction campaigns in Europe. You can also put global or international as well, if that's what you're looking for. You can put the language. I'll talk about our translator resources in one moment. You could look at peer-reviewed like I mentioned in module one, peer review is very critical for research that is being used out for people outside of the movement, especially for external legitimacy purposes. But if that's not really what you're concerned about, you don't have to click anything here. If the abstract full text is available, you can include that and the publication here. If you're looking for data from the last couple of years, sometimes that can be quite helpful, especially if it's about a broad category like reduction. So we can move this up to like 2019, 2020, something like that. And then if there are any tags on this, we have several tags here that are possible. If you're working in something a little bit more niche, like aquatic animals, attitudes, behavior change, something like that, you could include it and see what comes up.

Obviously, all of these filters are completely optional, but I strongly recommend them, especially for advocates who are working in more niche areas or specific regions, because you're going to find stuff that is better for your work. So let's click Apply Filters. There we go. And now we filtered it down to about 10 or 12 studies that are more applicable to the work that this hypothetical individual is working on. So we can see Roots of Change towards meat reduction, a report encouraging reductions in meat consumption, of behavioral therapy, climate change and meat consumption. Do consumers understand the connection? 

Okay, amazing. So now we have several studies that could be applicable to our work. Let's click on one and see what it looks like. So with each study summary, we have basically a summary of the entire thing with bolded sentences indicating what is most important. We have a link to the original study. If you want to read the whole study, the volunteer or Faunalytics employee, staff member who worked on it, all of the tags and some related studies. In case you are curious, something I strongly recommend you do is, if this study is something that you think you would come back to. It's something that's quite interesting to you. 

I strongly recommend that you save it to your library. So I will do this for myself right now. And then you can click in this corner “my library”, and you can see a bunch of the studies that I have added to my library. If you're confused about how to do this, you need to make an account with Faunalytics. You can do that right now. I'm logged in, so you don't see that option, but if you just go to the website without an account, you can do so in the top right corner, and you can save all the studies that you think are most important to your line of work. 

So that is how to access the library. I strongly recommend using our filters to make sure that you get the most applicable resources for you. 

I do want to touch on a couple more things before we end today's model. So first in the Explore series, you can see the topics here. So if you're working, especially in animals that are not used for food. So like animals used in science, anti vivisection campaigns, working with cats and dogs, companion animals, stuff like that. You can click here to filter it, and then I strongly recommend our Fundamental series. These are a collection of resources that are all visually related to a specific topic. So let's look at ocean life, for example. Let's click on this one.

This is a very comprehensive resource that shows basically everything related to ocean life, um, all of the critical things that are going to impact anybody working with ocean life. So we can see things like the types of animals. So we can see people's behavior and people's attitudes. We can see how much of the ocean is being protected, all of which is visually summarized. I don't have time to go through everything here, but I just want to show how in-depth these Fundamentals resources are. I strongly recommend reading them depending on which type of animal we're working on. 

Finally, if you want to look at our original research, you can go to research and resources right here. Go to completed projects. You can also see our upcoming projects to see what's down the pipeline. You could also look at our infographics here, and then our translated resources. So we have many resources that are translated into other languages. We also have a dedicated site in Spanish and in Mandarin Chinese. So if you want to view the site in one of those two languages, do so here, and the entire site will translate into Spanish. So that's great for advocates across the world. And if you're working with advocates who don't use English as a native language, or they don't speak English at all, I strongly recommend that you send them these types of articles. We have many different types of languages, like Thai, Vietnamese, Malay, Indonesian and Hindi, Mandarin, Portuguese and Spanish. 

Finally, the last thing I wanted to highlight is our office hours. So these, this is my little icon right here. These are virtual office hours where you can come to us about finding data, understanding data, conducting research, and more. So you can just find an hour that works with you, come and join them and then talk about whatever question you have related to your advocacy. It is strongly recommended. This is pro bono up into a certain number of hours. I strongly recommend that if you have questions that you use us a resource.

The last thing is our research advice section. If you're interested in conducting your own research, this is the best place to go. We have resources for replication ethics of academic journals, we have a glossary with terms, how to survey questions, how to design a study, how to collect data in person, and all of this stuff, as well as frequently asked questions. So like I mentioned in the first module, the most common type of research that advocacy organizations do themselves is number four, to catalyze action, for example, a poll or something to basically demonstrate that change is needed. If you're interested in doing this kind of research, come talk to us via our office hours and use this website, this resource on our website, to basically see what else you need to do and make sure you understand what needs to be done. 

Okay, great. Now that we understand how they do the following website, let's talk about some other ways that you can engage with our work. So first, we recommend subscribing to our alerts, to our newsletter. You can go to this link right here for analytics.org/research alerts. We will give you an email about once a week with a summary of all the studies that have been added to our research library, as well as webinars. We have events, we have blog posts and everything else, all the other good stuff that we have, all the goodies. Obviously, visit our website. And if you're ever curious about anything that we've done with a new research question, you can email us at info, at Faunalytics you can also contact me directly. bjorn@faunalytics.org or you can come through our office hours. 

So finally, as a little homework assignment, I recommend that you search for free studies in the Faunalytics library. How can they connect to your work? Use the techniques we talked about earlier to filter out for studies that are most applicable to your line of work, and then think, do they have any implications for what you are doing? Should you change your strategy? Should you change your messaging? Should you change what type of region or demographic that you're working with? And again, if you have questions about any of this, please come to info@faunalytics.org. 

Briefly in the next module, it'll be a text based resource. So there is no video, but I did promise a surprise at the end of the video. 

So here it is. The surprise is… my bird! This is my beautiful bird, Iggy. He is an extremely sweet and cuddly little angel who's also sometimes quite naughty. He is a lovebird. I raised him since he was literally an egg. And he is basically the cutest, most sweet little angel who had some devilish qualities, like he said about anyway, this, this was the surprise. 

I hope you enjoyed all of the videos. And if you ever have questions about how to use research to protect little animals, just like Iggy, feel free to send me an email. Thank you.